Joseph Matthews first came out with The Art of Approaching around 2004. It was strictly a book about opening lines to use when you approach a woman. That was one of the first seduction products I ever purchased. Since then, he has expanded The Art of Approaching, and I can tell you it’s much more complete.
Joe’s advice is good for, pardon the illiteration, the “average Joe.” It’s for the guys who simply want to get better with women. It’s not necessarily for the guys who want to dress like a freak, entertain women with zany stories, and be constantly out “on the prowl.” I have met Joesph before, at a David DeAngelo seminar in 2004, and he comes across as a good, normal guy.
In the Art of Approaching, Joesph covers the following topics:
-The biggest thing you need to do when you meet the girl of your dreams. Do this one thing wrong and you can kiss your chances of meeting that girl goodbye
-A vital role just about every guy pays no attention to
-How to use language patterns to make it a whole lot easier to communicate with women
-How to ALWAYS make the women around you feel that they’re in a comfortable state
-How to meet women quickly & easily
-Stop being fearful of women and nervous around them
-Banish the painful feeling of rejection FOR GOOD
-Meet the women you desire despite your looks, age, or bank account
The Art of Approaching is somewhat of a beginner to intermediate course, meaning if you’re already pretty good with women and just looking to attract hotter girls, this may not be the course for you. But I strongly suggest it to any guy who feels uncomfortable talking to women they don’t know.